Thesis On Product Placement
Danny De Vito drinking Coors Light with the label clearly exposed to the audience in “Twins”).
At the other extreme, a product placement can be an integral part of the movie.
In the movie “You’ve got mail”, AOL Internet service was an essential part of the movie and was connected to the plot throughout the entire movie.
The multifaceted nature of product placement makes it an interesting, complex, marketing practice.
In any James Bond movies, the agent has always been drinking martini, driving luxuries cars, wearing the fanciest suits and the most expensive watches.
This success generate an intensified interest in product placement area which has led to the establishement of agencies that specialize in product placement.