Term White Paper
Writing a white paper isn’t easy, but it can be an awesome way to stand out as an expert in your field.
In Canada, a green paper is an official document sponsored by the Crown.
Problem/solutions recommend a new, improved solution for a nagging business or technical problem You can effectively combine two of these flavors: This yields five main flavors of white papers.
You can’t effectively combine all three, because of the different viewpoints of a problem/solution and a backgrounder.
The typical white paper is distributed as a PDF on the web.
But some are still printed out for sales calls, press kits and trade shows. White paper experts including Gordon Graham have identified these key characteristics for a white paper: If a document has all these characteristics, it’s probably a white paper.