Research Paper On Impulse Buying Behaviour Frederick Turner Thesis

Posted by / 29-Sep-2020 20:38

Research Paper On Impulse Buying Behaviour

We also find that linking a US

We also find that linking a US $1 donation to the impulse item, thereby providing a reason to purchase, increases the frequency of the impulse purchase. Despite the marketing and lifestyle factors that encourage it today, impulse buying is not yet well understood.Yet, not all unintentional and unplanned purchases inevitably means an impulse buy, as explained by Jones et al (2003) and Lee (2008).Impulse buying behaviour is unthoughtful because customers do not focus on the outcomes of their purchase; what actually matters to them is to satisfy their instant desire (Sharma, 2010).A study published in the June 2008 issue of the Journal of Consumer Research suggests that consumers are more susceptible to making impulsive purchases for one brand over another if they are distracted while shopping.In the study, Central Michigan University Psychology professor Bryan Gibson surveyed college students by measuring their preference for a variety of soft drinks, including Coke and Pepsi.

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We also find that linking a US $1 donation to the impulse item, thereby providing a reason to purchase, increases the frequency of the impulse purchase.

Despite the marketing and lifestyle factors that encourage it today, impulse buying is not yet well understood.

Yet, not all unintentional and unplanned purchases inevitably means an impulse buy, as explained by Jones et al (2003) and Lee (2008).

donation to the impulse item, thereby providing a reason to purchase, increases the frequency of the impulse purchase. Despite the marketing and lifestyle factors that encourage it today, impulse buying is not yet well understood.Yet, not all unintentional and unplanned purchases inevitably means an impulse buy, as explained by Jones et al (2003) and Lee (2008).Impulse buying behaviour is unthoughtful because customers do not focus on the outcomes of their purchase; what actually matters to them is to satisfy their instant desire (Sharma, 2010).A study published in the June 2008 issue of the Journal of Consumer Research suggests that consumers are more susceptible to making impulsive purchases for one brand over another if they are distracted while shopping.In the study, Central Michigan University Psychology professor Bryan Gibson surveyed college students by measuring their preference for a variety of soft drinks, including Coke and Pepsi.

Finally, it highlights post purchase feelings of customers.

This is due in part to the longstanding absence of a compelling conceptualization of this distinctive type of purchasing behavior.

This article reviews extant research on impulsive behavior and then introduces a new interpretation of impulse buying.

Kraken and Lee (2002) stated that impulse buying has been recently described as a persuading, greedily complicated buying behavior in which careful examination of information and alternatives is left out due to the quickness of the decision making process (Brici et al.,2010).

The urge to consume can arouse emotional responses and is bound to happen without consideration of the consequences (Wittmann and Paulus, 2008).

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However, candy, gum, mints and chocolate are prominently displayed at the checkout aisles to trigger impulse buyers - and / or their children - to buy what they might not have otherwise considered.