How To Develop A Strategic Business Plan
But don't neglect the outcome - it's also important to make sure you capture the results in a strategic planning document that communicates clearly to everyone in your business what your top-level objectives are.
Such a document should: Strategic planning is about positioning your business as effectively as possible in the marketplace.
Or you might decide to block off a day or two for strategy brainstorming sessions - part of which might involve seeking contributions from a broader range of employees and even key customers.
Getting the planning document right The priority with strategic planning is to get the process right.
It explains how to go about drawing up a strategic plan, it highlights some important issues to bear in mind and it shows how to turn from planning to implementation.
Try to find a mix of creative thinkers and those with a solid grasp of operational detail.
A good rule of thumb is that you shouldn't try to do it all yourself.
A strategic plan needs to be realistically achievable.
As with any business activity, the strategic planning process itself needs to be carefully managed.
A business plan is about setting short- or mid-term goals and defining the steps necessary to achieve them.