How Can I Write A Business Plan
Put a cover on the plan and include a contents page, with page and section numbering.
Start with an executive summary of the key points and purpose of the plan.
Keep your plan as short as possible as overly detailed business plans can be too cumbersome to use. Leave the finer detail for operational or marketing plans or attach information such as technical details of a product in an appendix.
Involve your employees in the planning process to gain both their insights and their buy-in to the plan.
It’s often harder to write something short, so take a few passes. Rather than doing a whole heap of research, they launch their service or product quickly and watch the reaction of paying customers.
What channels do you use or plan to use, to reach your end user?Then show it to friends and business advisers for comments on how to improve it. When did it start trading and what progress has it made to date? If necessary, you can offer the technical detail for people who want to know more in an appendix to the plan. Describe the nature and distribution of your existing customers.In general, what makes your product or service different? Give a typical customer profile for each market segment you target, for example, 'businesses with a turnover of more than million', or 'first home buyers'. What are the advantages and disadvantages of their products and services compared with yours?If there are lots of details for one of the sections, keep them on a separate document. You can make a start by downloading our free one-page business plan template. Just run with a high-level summary in the one-page plan. Some people start a business with little more than a one-page plan.
A good business plan outlines your strategy for the next couple of years.