Essay On Mass Media Rules
This theory originated and was tested in the 1940s and 1950s.Studies that examined the ability of media to influence voting found that well‐informed people relied more on personal experience, prior knowledge, and their own reasoning.Sociologists refer to this as a mediated culture where media reflects and creates the culture.Communities and individuals are bombarded constantly with messages from a multitude of sources including TV, billboards, and magazines, to name a few.Not only has availability increased, but programming is increasingly diverse with shows aimed to please all ages, incomes, backgrounds, and attitudes.This widespread availability and exposure makes television the primary focus of most mass‐media discussions.Their concern is that when ownership is restricted, a few people then have the ability to manipulate what people can see or hear. Networks aim programming at the largest possible audience because the broader the appeal, the greater the potential purchasing audience and the easier selling air time to advertisers becomes.For example, owners can easily avoid or silence stories that expose unethical corporate behavior or hold corporations responsible for their actions. Thus, news organizations may shy away from negative stories about corporations (especially parent corporations) that finance large advertising campaigns in their newspaper or on their stations.
The limited‐effects theory argues that because people generally choose what to watch or read based on what they already believe, media exerts a negligible influence.This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so forth.Mass media is a significant force in modern culture, particularly in America.Its because the V is for violence Password can easily be changed if looked at in the manuel. Mass media is communication—whether written, broadcast, or spoken—that reaches a large audience.
Television networks receiving millions of dollars in advertising from companies like Nike and other textile manufacturers were slow to run stories on their news shows about possible human‐rights violations by these companies in foreign countries.