Business Plan Real Estate
The one thing I can't stress strongly enough to new entrants into real estate practice is that you are independent contractors. Just because the law says or you choose to hang your license with a broker, you do not want to become only a piece of that broker's business and marketing.
Sure, you want to take advantage of the services and marketing offered by your broker.
For example, a good selection would be: [Short-term] Increase my expired prospecting by hiring a seller listing agent [Middle-term] Invest in a Lead Site and focus on SEO growth [Longer-Term] Implement an automated email sequence that stays in touch with all leads If you’re in need of ideas for this section of the real estate business plan, here’s a list of them: The key with this section is to be actionable in your approach. …instead say “Have 1,000 Likes On My Facebook Page” Or better yet: “Have 500 people visit my lead capture website from Facebook monthly” These actionable goals within your priority will guide your daily tasks.
They will tell you what to do when and how to do it.
Can’t see how this real estate business plan template works?
Here’s an example: You can see how I picked 5 things to support each priority.
And how the 3 priorities will help me achieve my big overall goal.
There are only so many marketing ideas and concepts you can put into your business plan.
That will hold you accountable and help you see better results with your marketing.This is a lot different than when you’re 5 years into the business. I highly suggest picking marketing ideas that match where you are in the business. Here are some links to the best articles on real estate marketing and lead gen…They will help you find comprehensive guides to the business marketing plans and business plans around.For example: Real estate SEO is a great tactic for a 5 year old business to put on their business plan. Whether you’re a startup or established business working on your mission and vision statements, these articles should help you: Finally, you’re going to have to start doing different activities during your day if you want to achieve everything you’ve laid out in your real estate business plan.At the end of the day, it comes down to execution on these ideas.And the execution really does differ if you’re just starting out.
But, you should immediately begin to market yourself and your business separate from your broker. When you haven't done it before, some of the data items you need in order to budget and plan your marketing activities are quite difficult to come by.